DOCUMENT is Seoul-based independent fashion label in 2014 by Jongsoo lee.
We make a difference in style by the limitation of color and materials,through the repetition of subtle differences.
This motivates unchanging story to an advancing experience.
DOCUMENT(도큐먼트)는, 누구에게나 있는 my document라는 이름에서 시작되었습니다.
반복되어지는 경험이나 그 경험이 축적되어지는 과정은 나름의 특별함을 지니게 되며, 개인에게는 소중한 기억이 됩니다.
그 과정은 흔한 일상도 특별한 기억으로 전환 될수 있습니다.
도큐먼트는 입는 사람 각자의 소중한 기억이 반영되어 자신만의 my document 가 되는 과정의 최소한의 표현이 됩니다.
프랑스 철학자 쥘 들뢰즈(GILLES DELEUZE) 의 '차이와 반복'(repetition and difference) 이라는 주제아래
제한된 컬러와 좋은 품질의 원료에 대한 절제된 접근으로 그 안에서의 미묘한 차이의 반복을 추구합니다.
보여지는 외관보다 보이지 않는 곳에 집중함으로써 입는 사람의 의해 발견되어지는 디테일과 집중된 컬러 팔레트에서 미묘한 톤 변화로 달라지는
도큐먼트는 디자이너 개인의 아카이브에 대한 기록 ' my document'
좋은 취향과 분별된 의식을 가진 사람들을 위한 ' untitled document'
여행의 기록에서 비롯된 시각적 모티브를 통한 결과물 'documentary'
도큐먼트를 만들 때 영향을 받은 예술과 책, 건축, 사진 등 사물과 사람에 통해서
도큐먼트만의 오리지널을 추구하는 'documentation' ,
이 4가지 아젠다를 통해 이슈보다는 작지만 지속적인 변화로 그 가치를 실현합니다.
반복과 차이 _ REPETITION AND DIFFERENCE ( Gilles Deleuze )
" 반복되는 것들은 차이가 존재하며, 그 차이는 또 다른 반복을 만들어냅니다.
이 반복은 차이에서 비롯되며, 다른 차이는 또 다른 반복을 생성하며, 차이는 다름이 아니라 곧 새로운 t생성을 의미합니다.'
DOCUMENT started with the name my document.
Repeated experiences and the process of accumulating them are valuable memories to individuals and have their own specialties.
The process can turn ordinary life into a special memory. The document is a minimal representation of the process of becoming your own document reflecting the precious memories of each wearer.
We seek the repetition of subtle differences in the color and quality of raw materials under the theme of 'repetition and difference' of the French philosopher 'GILLES DELEUZE', with a restrained approach to the raw materials.
It tells the nuances that vary from subtle tone changes in the concentrated color palette to the details found by the wearer by concentrating on the invisible surface rather than the visible appearance.
It tells the nuance that changes from subtle tone changes in a focused color palette. By focusing on the invisible surface rather than the visible surface, we create details that are found by the wearer.
Documents are built through the following four agendas.
The first is the 'my document' record for the designer's personal archive.
The second, the 'untitled document', talks about clothing every day, regardless of season, age, or gender. Precious people who want to present my surroundings, people who are not exposed, but who have good taste and discreet consciousness, and clothes that they can wear every day.
Third, 'documentary' is the result of a visual motive derived from the record of travel.
And the fourth, 'documentation', is the line that pursues document original through objects and people such as art, books, architecture, and photographs that were influenced when designer jongsoo lee made the document.
Through four agendas, we realize that value with a small but constant change.
반복과 차이 _ REPETITION AND DIFFERENCE ( Gilles Deleuze )
"Repeated things have a difference, which makes another iteration.
This repetition comes from the difference, the other produces another iteration, and the difference is not a different one, but a new creation. "
If a sheet with an aspect ratio of 'root 2' is divided into two equal halves parallel to
its shortest sides, then the halves will again have an aspect ratio of 'root 2 '.
It is a small memory for some, but there are special memories for myself.
Through that image, the parts that have not been seen in the meantime look different. Vaseline is a symbol of the process of substitution that has come to me differently from the common things around.
The reason why Vaseline is included in the product is that, as I have experienced, when DOCUMENT is passed on to the consumer, I want to be a MY DOCUMENT in my own special memory.
There was one medicine called Vaseline in any house.
My grandmother was always lying down because I was very ill when I was a child.
So, because of her lying down, Vaseline was always on her side of her skin.
The Vaseline was a symbol of healing my grandmother for me when I was a child.
So when my mother went to her grandmother's house, she always bought a couple of Vaselin ointments, something that was a link between her grandmother and her mother.
One day before I started creating a brand called Document,
At home, the Vaseline drug was no longer seen as a mediocre medication.
It is just a common case for someone, but for me it was the moment when I changed my speciality into another beauty because of my own different memories.
The image of Vaseline's ointment is a symbol of healing to me. And this is the key to penetrating the meaning of document naming.
도큐먼트는 누구나 있지만, 개인에겐 특별한 my document 에서 시작되었습니다.
늘 주변에 있지만, 주목하지 않았던 것을 새롭게 인식하는 것입니다..
드러나지는 않지만, 분명한 것을 이야기합니다.
도큐먼트를 준비하면서, 10여년 동안의 모아두었던 자료를 보다가,
우연히 나의 옷장을 열어보는 순간, 한 켠에 네이비 컬러들이 모여 있는 것을 보았습니다.
그 옷들은 아직도 즐겨 입는 옷이었습니다.
그 때 섬광처럼, 스쳐 갔습니다.
아 , 이거구나. 이것이야말로 내가 10년이 지나도 변치 않고 할 수 있겠구나.
그래서 DOCUMENT는 시작됩니다.
Everyone has a document, but it is something special for an individual. It was based on that name.
It is a new perception of things we have always been around, but have not noticed.
It is not revealed, but it is clear.
In preparation for the document brand, I have searched for the materials I had collected over a decade.
One day, as I opened my closet by accident, I saw a collection of navy colors on the side.
Those clothes are the ones I still wear.
At that time, like a flash, I crossed.
Oh, this is it. This is what I can do after ten years.
So DOCUMENT is started.
REPETITON AND DIFFENCE
Repetition and difference according to French philosopher Gilles Deleuze ;
There is a difference between those are repeated, creating a different sequence.
You can say this is a description of Monet's Rouen Cathedral.
Monet depicted the different painting conditions using same light motif.
The difference in the repeat is derived from the contrasted difference between the two repetitions.