It is a small memory for some, but there are special memories for myself.
Through that image, the parts that have not been seen in the meantime look different. Vaseline is a symbol of the process of substitution that has come to me differently from the common things around.
The reason why Vaseline is included in the product is that, as I have experienced, when DOCUMENT is passed on to the consumer, I want to be a MY DOCUMENT in my own special memory.
There was one medicine called Vaseline in any house.
My grandmother was always lying down because I was very ill when I was a child.
So, because of her lying down, Vaseline was always on her side of her skin.
The Vaseline was a symbol of healing my grandmother for me when I was a child.
So when my mother went to her grandmother's house, she always bought a couple of Vaselin ointments, something that was a link between her grandmother and her mother.
One day before I started creating a brand called Document,
At home, the Vaseline drug was no longer seen as a mediocre medication.
It is just a common case for someone, but for me it was the moment when I changed my speciality into another beauty because of my own different memories.
The image of Vaseline's ointment is a symbol of healing to me. And this is the key to penetrating the meaning of document naming.
도큐먼트는 누구나 있지만, 개인에겐 특별한 my document 에서 시작되었습니다.
늘 주변에 있지만, 주목하지 않았던 것을 새롭게 인식하는 것입니다..
드러나지는 않지만, 분명한 것을 이야기합니다.
도큐먼트를 준비하면서, 10여년 동안의 모아두었던 자료를 보다가,
우연히 나의 옷장을 열어보는 순간, 한 켠에 네이비 컬러들이 모여 있는 것을 보았습니다.
그 옷들은 아직도 즐겨 입는 옷이었습니다.
그 때 섬광처럼, 스쳐 갔습니다.
아 , 이거구나. 이것이야말로 내가 10년이 지나도 변치 않고 할 수 있겠구나.
그래서 DOCUMENT는 시작됩니다.
Everyone has a document, but it is something special for an individual. It was based on that name.
It is a new perception of things we have always been around, but have not noticed.
It is not revealed, but it is clear.
In preparation for the document brand, I have searched for the materials I had collected over a decade.
One day, as I opened my closet by accident, I saw a collection of navy colors on the side.
Those clothes are the ones I still wear.
At that time, like a flash, I crossed.
Oh, this is it. This is what I can do after ten years.